More Than Just a Bookkeeper
I believe your passion should be your business—not your bookkeeping.
Hi, I'm Eunice.
For years, I've worked in the world of numbers and finance, but my true passion has always been helping people. I started Your Tru Balance because I saw too many brilliant entrepreneurs and small business owners in El Paso getting bogged down by the one thing they didn't start their business to do: bookkeeping.
I saw the stress, the late nights, and the constant worry that they were making a mistake that could cost them. I knew there had to be a better way. My goal isn't just to manage your books; it's to give you the clarity and confidence you need to grow your business fearlessly.
I'm not your typical accountant. I speak plain English, not confusing jargon. I build systems that are practical for your specific industry, not just what a textbook says. More than anything, I'm a partner in your success.
My Approach: Clarity, Not Complexity
- A Jargon-Free Zone
- Systems That Actually Work
- Proactive Partnership
- Unwavering Support
Who I Serve Best
Bookkeeping for the Builders, the Dreamers, and the Doers.
Construction & Contractors
You juggle job costs, materials, and subcontractors. I help you track it all so you know which projects are truly profitable.
Real Estate Professionals
Your income is commission-based and your expenses are unique. I create systems to manage your transactions and maximize deductions.
E-commerce Businesses
You deal with marketplace fees, payment processors, and inventory. I help you navigate the complexities of online sales.
Service-Based Businesses
From consultants to creatives, you need a clear picture of your revenue. I provide insights to price your services effectively.
Solopreneurs
You're wearing all the hats. Let me take the bookkeeping hat so you can focus on the rest.
Small Business Owners
Anyone who is tired of DIY bookkeeping and ready to invest in their business's financial health.
Expertise You Can Trust
Your business deserves the highest standard of professionalism. I am committed to excellence and continuous learning to ensure you receive the best service possible.
Work With Eunice